CRM CoE Leadership Mastery Program
Master the framework. Lead with impact. Transform CRM outcomes.
Why this program?
Self-paced learning with live expert instruction. Learn beyond theory with micro-lessons, videos, quizzes, and community prompts. Supported by bi-weekly expert live sessions and a year-round peer community. Demonstrate mastery via a Capstone Project and earn certification.
Who should enroll?
CRM platform leaders and managers, executives overseeing CRM strategy and governance, and consultants/practitioners (admins, BAs, architects, technical leads, sr. developers, test automation specialists) seeking to elevate their influence.
How it works:
It's a 10-week, self-paced curriculum featuring bi-weekly live expert sessions, a Capstone Project, and community membership. Each of the 10 modules includes short Glossary and Concepts quizzes, and engagement with our learning community. The program concludes with a final exam. A new module becomes available to you each Thursday, after 11 CST. Requires the A Master Framework for CRM CoE text book (10% off soft-cover version with purchase of program).
What you’ll gain:
Unlock the industry’s first universal standard for CRM Centers of Excellence and transform your career with proven strategies, outcomes, and certification.
- Framework Mastery: Develop a deep, practical understanding of the CRM CoE framework.
- Career Edge: Stand out in job searches and accelerate your growth with in-demand expertise.
- Networking Power: Connect with CRM CoE leaders and peers worldwide.
- Prestigious Credential: Earn your Certified CRM CoE Framework Leader certification.
Curriculum at a glance (10 modules):
- CRM CoE Purpose and Scope
- Understanding the CRM CoE Framework and its application
- Domains, Capabilities, and 27 Functions linked to business outcomes
- Strategic Alignment and Leadership as a change maker
- Governance & Operating Models choices and implications
- Leveraging Data & Emerging Technologies
- Continuous Improvement & ROI Optimization
- Transformation in the Age of AI & Lean-Agile Delivery
- CRM CoE Risk & Business Continuity
- Customer-Centric Value Realization
- Operational Efficiency & DevOps Practices
- Financial Stewardship & ROI Measurement
- Talent, Skills, and Culture Development
- Enterprise Ecosystem Collaboration & Benchmarking
- CRM CoE Maturity Assessment & CRM CoE Road Mapping
- Capstone Project applying what you’ve learned and two 50-question final exams.
Certification:
To earn certification, you must complete all 16 modules, score at least 80% on every quiz and final exam, actively participate in community discussions, attend 8 live sessions over the 16-week program, and achieve a superior rating on the Capstone Project.
Register NowFAQ
Is this program truly self-paced?
What materials are included in this program?
What’s in this program vs. the 8-week instructor-led course?
Do I need to take the 8-week course first?
Register Today
Registration for this course is now open. Pricing options and features are listed below. After purchase, the course will be available to you starting January 7th, 2026.
Register early and get a discount:
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30% Off, for preregistration by Nov. 15, 2025
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20% Off, for preregistration by Dec. 15, 2025
Click the buttons in the options below to enroll in the CRM CoE Leadership Mastery Program today.
CRM CoE Leadership Mastery Program
$495
Ideal for: Professionals seeking advanced knowledge and certification to successfully design and run CRM CoE
Features include:
- 10-week self-paced program
- Community discussions and webinar participation
- Access to peer community
- Capstone Project & Certification
- Access to our CRM CoE Alliance Community
CRM CoE Career Advancement Program
$1295
Ideal for: Leaders pursuing personalized professional and career development. Requires CRM CoE Framework Leader Certification prior to beginning Career Advancement program.
Features include:
- 1:1 Coaching (4 sessions)
- Career branding spotlight.
- Custom career development
CRM CoE Leadership Mastery Program + Career Advancement Program
$1595
Ideal for: Professionals interested in both the Leadership Mastery Program and the Career Advancement Program. Purchase this package to get access to both programs at a discount with additional bonuses.
Features include:
- Includes all features of CRM CoE Leadership Mastery Program and the CRM CoE Career Advancement Program.
- Lead live expert sessions
- Executive networking opportunities
