Blog
In today’s fast-paced digital economy, customer-centricity isn’t just a value—it’s a strategic imperative.
Yet many organizations struggle to embed customer-centric thinking into the daily rhythm of operations. CRM platforms often end up being tools of record, not engines of engagement. This is whe...
In today’s hyper-connected, customer-driven landscape, organizations have invested heavily in CRM platforms—Salesforce, Microsoft Dynamics, SAP, and others. Yet, many still struggle to realize the full promise of these technologies. Fragmented implementations, siloed processes, and underutilized too...
Here’s a truth we don’t talk about enough: we’re not just short on CRM talent—we’re short on CRM leadership.
As CRM platforms like Salesforce evolve into AI-powered engines of business transformation, the need for strong, visionary leaders at the helm of Centers of Excellence (CoEs) has never been ...
Let’s face it—AI is changing the game. Fast.
With GPT-powered tools taking the spotlight and over 100 million users jumping on board in just a couple of months, there’s no denying we’ve entered a new era of working smarter. But for Salesforce Centers of Excellence (CoEs), this shift brings more tha...
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Establishing and efficiently managing a Customer Relationship Management (CRM) Center of Excellence (CoE) requires a leadership team. As leaders, our roles transcend traditional boundaries, embodying the spirit of innovation and commitment to excellence. Here’s a glimpse into the pivotal roles th...
