FREE MEMBERSHIP
Join the CRM Community
Most people working on CRM governance are doing it alone. The Alliance community is where corporate leaders, practitioners, and partners compare notes on the same problems — and where the standard gets sharpened by the people using it.
Join the Community
Community Features
All of it free, from the day you join.
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Peer discussions:
Bring a real situation and get answers from people who've faced it — across industries and platforms.
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The newsletter:
A focused read for CRM CoE leaders — framework thinking, research findings, and what's changing.
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Framework Glossary:
The standardized vocabulary for the discipline, free to use and reference in your own work.
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The knowledge test:
See how well you know the CRM CoE ecosystem — your strengths, your gaps, and where to go next.
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Events & webinars:
Sessions with faculty, advisors, and CRM CoE Ambassadors — open to members.
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Research participation:
Contribute to research initiatives and help the framework evolve. Members aren't just an audience.
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A global network:
Connect with practitioners in healthcare, financial services, manufacturing, and beyond.
Everyone in the room brings a different truth
Most CRM communities are one type of person talking to themselves. Ours deliberately mixes the people who sponsor, run, enable, and improve CRM — because the honest answer usually sits between them.
Corporate Leaders bring the business problem
Sponsors and CoE leaders surface the real questions — maturity, governance, adoption, data, AI, and value — as they actually arrive.
Practitioners bring the operating reality
Admins, architects, analysts, product owners, and adoption leads know the day-to-day patterns that decide whether CRM change sticks.
Partners bring the delivery pattern
SIs and technology providers translate the framework into repeatable practice across many organizations at once.
Join the movement
Free to join, open to anyone working on customer relationship transformation — whether you sponsor it, run it, build it, or deliver it for clients.
Sign up free
Create your Alliance profile. No payment details, no trial that turns into a bill.
Open your Library
Log in and go to your Library — the CRM CoE Community appears there as a product.
Introduce yourself
Tell the room what you're working on. That's usually where the first useful conversation starts.
