CRM CoE Framework Leader Certification Course

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Registration for the current session is now closed. An announcement for the next session will be coming soon.

This course runs eight weeks with one-and-a-half-hour live class sessions on Thursdays at 7 PM CST. You will receive access to the first module a week before the course begins. Every seven days thereafter, you will receive access to the following module.

Objectives: To Educate, Inspire, and Develop CRM CoE Leaders

Define CRM CoE Purpose: Introduce the strategic role and organizational models of CRM CoEs.
Master the CRM CoE Framework: Teach key domains, capabilities, functions, the Five-Step Process, and business outcomes.
Lead with Strategy: Align leadership with business goals to drive measurable value.
Refine Operations: Apply the Five-Step Process for prioritizing functions and defining improvement via first principles, standards, best practices, and KPIs.
Drive Innovation: Leverage AI and automation as enablers of continuous CoE improvement.
Foster Collaboration: Promote cross-functional engagement, communication, and talent development across CRM ecosystems.

Key Outcomes:

Define CRM CoE strategies aligned to business priorities
Design outcome-oriented processes
Lead teams to improve business impact
Build the CRM CoE ecosystem culture around producing business outcomes

Certification Criteria:

Attendance: Minimum 75% of 8 live sessions.
Complete all assignments and quizzes.
Submit an acceptable capstone project – a CRM CoE strategic roadmap for your actual or hypothetical CoE
A score of 80% or higher on the quizzes and final assessment.

Post-Program Support:

Certified CRM CoE Framework Leader Recognition
Alumni Network: A community for graduates to facilitate ongoing networking,career support, and professional development.
Resource Access: Continued access to course materials for a year to reinforce learning and application.

Price:

$945