CRM CoE Framework Leader certification course
Cohort 2: Enrollment Now Open
We are excited to open enrollment for Cohort 2. The courseĀ beginsĀ August 7, 2025. To apply,Ā fill out the formĀ below.
Starting August 7th, this course runs eight weeks with one-and-a-half-hour live class sessions on Thursdays at 7 PM CST. You will receive access to the first module on August 1st. Every seven days thereafter, you will receive access to the following module.
Objectives: To Educate, Inspire, and Develop CRM CoE Leaders
- Define CRM CoE Purpose: Introduce the strategic role and organizational models of CRM CoEs.
- Master the CRM CoE Framework: Teach key domains, capabilities, functions, the Five-Step Process, and business outcomes.
- Lead with Strategy: Align leadership with business goals to drive measurable value.
- Refine Operations: Apply the Five-Step Process for prioritizing functions and defining improvement via first principles, standards, best practices, and KPIs.
- Drive Innovation: Leverage AI and automation as enablers of continuous CoE improvement.
- Foster Collaboration: Promote cross-functional engagement, communication, and talent development across CRM ecosystems.
Key Outcomes:
- Define CRM CoE strategies aligned to business priorities
- Design outcome-oriented processes
- Lead teams to improve business impact
- Build the CRM CoE ecosystem culture around producing business outcomes
Certification Criteria:
- Attendance: Minimum 75% of 8 live sessions.
- Complete all assignments and quizzes.
- Submit an acceptable capstone project ā a CRM CoE strategic roadmap for your actual or hypothetical CoE
- A score of 80% or higher on the quizzes and final assessment.
Post-Program Support:
- Ā Certified CRM CoE Framework Leader Recognition
- Alumni Network: A community for graduates to facilitate ongoing networking,career support, and professional development.
- Resource Access: Continued access to course materials for a year to reinforce learning and application.
Price:Ā
- $945
